How to get clients, retain customers and acquire customer loyalty, nowadays there are important problems with which wine industry enterprises have concerned.

如何获得客户、保留客户，赢取客户忠诚，正是当前酒类企业所关心的问题。

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The rule of retention is that you must be willing to spend as much to keep a customer as you did to acquire them.

留住的原则是你必须愿意话和得到顾客一样多的时间去留住顾客。

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On average, pure-plays pay $82 to acquire a new customer, while multi-channel retailers payonly $12 (Morgan Stanley Dean Witter 2001).

平均来说，纯互联网公司支付82美元获得一个新的客户，而多渠道零售商只需支付12元[2]。

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When trying to acquire a new customer, the company prices its products based on the LV.

FORBES: Magazine Article

It acquired sales data analytics company, Varicent, and enterprise search optimizer, Vivisimo, in April and recently announced plans to acquire Tealeaf Technology, which provides customer experience analytics software.

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Gartner cites demand they are seeing from their enterprise clients for CRM systems that can help acquire customers, analyze and act on customer behaviors, and increase all-channel management performance.

FORBES: Connect